Nowadays, Mercedes and Audi are as the biggest foreign capital enterprises in China, which have similar experience and history with BMW. BMW Group Report constitutes a comprehensive analysis of marketing strategy and business strategy of BMW Group. However, BMW is also suffer from a problem that is the local companies plagiarize the model, for example, the company double rings copy the BMW’ model X1 (Wei, Y, 2012). However, those companies have excessed BMW in the areas of model design, technology and cost in recent years (Reiter C. , 2011). At last, BMW general require high level flue to express the cars, however, consumers would not like to take more money on the consumption of fuel. Safety stock, Lead time, Management 851 Words | Premium PESTLE Analysis of BMW: Conclusion. 4. Marketing (pp. Sorry, but copying text is forbidden on this website. Kreitner, R. , & Kinicki, A. 4 Pages. Actually, the brand image of BMW is not good in china because the position tends to young and rich people who often do not obey with the traffic rules (Wei, Y. MINI is very popular in China and it is loved by a majority of young people (Atiyeh, C, 2013). Premium BMW – 3, 5 & 7 series – sedan, touring is Stars since these are the models that tops the sales under the BMW’s portfolio. BMW Mobility Services is a business group within BMW Group that is developing innovative new solutions for the changing mobility requirements of the urban population. At last, BMW general require high level flue to express the cars, however, consumers would not like to take more money on the consumption of fuel. Essay, Use multiple resourses when assembling your essay, Get help form professional writers when not sure you can do it yourself, Use Plagiarism Checker to double check your essay, Do not copy and paste free to download essays. ; Strategic alliances: BMW group has very few strategic alliances. Strategic Recommendations Their average twelve-month price target is €70.43 The high price target for BMW is €90.00 and the low price target for BMW is €59.00. Resources based analysis of BMW: SOURCES OF COST EFFICIENCY . The campaign’s name is called ‘It’s a Kinect Boutique’. Jouranal of advertising, 41(2), 39. One of the most valuable automotive brands in the world According to Interbrand, BMW brand is the third most valuable automotive brand in the world, worth US$41.5 billion. Thankfully, BMW has backed away from the ridiculous 15,000 mile oil changes but they still have extended recommendations that make us a little uncomfortable. Reiter, C. (2011). Some of the major drivers of brand recognition for BMW are marketing, commitment to quality, innovation and rider safety. Unfortunately, this book can't be printed from the OpenBook. 4 Pages. 6. In order to accomplish this goal, BMW is preparing to take advantage of the latest computer technology in car development. BMW is a popular, lavish vehicle manufacturer providing high-performance cars to audiences all over the world. Reference: 1. The first step before reaching what we considered the best strategy that BMW has to implement to address the four most important issues we mentioned in the SWOT Analysis (dealer relationship, image life cycle, Japanese power, and specialized competitors) is brainstorming and recollecting a few ideas. Johnson, G. , & Kevan, S. (1999). BMW must make decisions, at the cost of other stakeholders’ interest, to achieve sustainable growth. Premium keep the IR name as long as possible by asking to change the terms of the contract. Premium bloomberg. In this analysis, I’m going to develop company profile of BMW and its competitors (Lexus and Mercedes-Benz) per Porters criteria. The BMW iNEXT is an important milestone in the BMW Group Strategy in 2021. Organizational behavior. There is a suggestion that MINI could design some China special commemorative models to attract more eye balls. The Japanese cars are now supplemented by luxury models, such as Lexus Infinity and Acura to compete with European cars made by BMW and Mercedes and Audi. In addition, advertisements in print magazines (e.g Vogue, GQ) are applied for the Kinect Boutique marketing strategy. (2012). DRIVE IT" Executive Summary This report outlines analysis of BMW’s background and internal environmental factors, external marketing environment analysis, marketing strategies and recommendations for the organisation (Complete description in Appendix 8). And the question now rise to what should BMW’s next move be. Strengths, Weaknesses, and Recommendations Recommendations BMW should continue to build on its company’s strong brand as well as the prestige of the 3 Series model. 5) My recommendation for the Doosan Company to make is to cobrand the Doosan and IR name together on their Bobcat products for 12-24 months and then gradually transition over to the Doosan name exclusively. The Mini faired better at more than 2 million units sold. Cars recalled: Controversies relating to recall of cars on account of some technical functionality or non abidance to govt. employees can learn from each other. Then, there is a threat of brand equity from local manufactures. It also discuses impacts of external environment on the company strategy before giving the strategic alternatives and recommendations. "BMW OF NORTH AMERICA: DREAM IT. Customers recognize the strong brand name of BMW Group Company. The automobile industry is the most interesting and complex business sectors in the global framework for analysis. BMW i.e. Counter BMW 5-Series kit is an easy sell in China. SWOT ANALYSIS OF BMW GROUP. BMW, Automotive industry, Rolls-Royce Motor Cars 1317 Words | Despite the demanding conditions, the BMW Group continues to invest substantial amounts in the mobility of the future. We use cookies to give you the best experience possible. Senior management has decided to utilize the new process on the 7-series platform. 1. Weaknesses in the SWOT analysis of BMW. (1998). Moreover, there are others who have good brand equity no matter the global companies or local manufactures, which have entered into Chinese market. Strong brand image i.e. In addition, the brand recalled influenced the market in 2010, although it was the obligation of BMW, there are 120,000 cars exist security risks. The Japanese cars are now supplemented by luxury models, such as Lexus Infinity and Acura to compete with European cars made by BMW and Mercedes and Audi. Forbes places BMW brand as the 2nd most valuable automotive brand in the world, worth US$ 28.8 billion. The presence of this German company is everywhere worldwide. your own paper. Bayerische Motoren Werke AG analyst estimates, including BMW earnings per share estimates and analyst recommendations. The group currently has three brands under its wings. BMW SWOT Analysis; BMW Strengths: Below are the Strengths in the SWOT Analysis of BMW: 1. 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